An Exclusive Sensory Getaway at the Royalmount Mall

by Melanie Schnidrig

A visit to the Royalmount Mall is a luxurious shopping experience that combines novel architectural features and natural elements. The design includes features as varied as a cavernous window-lined interior studded with stuccoed shop openings and a sprawling urban garden complete with gravel pathways, a pond, and a sculpture display, all of which lend their sensory dimensions to the space. Two details stand out in this combination of spaces. First is the juxtaposition between the natural elements of the outdoor space and the constructed natural elements that are brought inside the mall. Second, the space appeals to multiple senses including sound, smell, kinesthesia, and touch that are presented to the visitor in innovative ways to enhance the over-all visual design of the Royalmount. These characteristics come together to facilitate an entertaining and personalized trip to the mall. 

Designing Nature: Sensory Impressions of the Royalmount Mall Shopping Experience

I enter the mall complex through its outdoor parking lot. I head down a windy walkway that leads to an expansive urban park. The crunch of gravel reaches my ears as I pass through the tree-lined walkway that crisscrosses the garden. Despite the cold, I take a minute to sit on the cool concrete lip of the wall lining the path and I listen to the breeze rattle the few leaves left on the trees. The scent of earth fills my nose from the damp soil and mulch of the raised garden beds.

Eager to head into the warmth of the indoors, I stand and continue my walk through the maze. I pause by a fire pit which I’m sure would have been tempting to linger by had it been lit. I notice several sculptures set into the garden and, as I walk towards the main entrance, I stop to take in my reflection in one of them. It is comprised of a huge silver sphere perched above a pond; its surface is crowned with crimson eagles. The artwork entitled Le Leurre is a piece by contemporary Canadian artist duo Cooke-Sasseville. The reflective material of the orb is meant to draw attention to the relationship between the artwork and its environment (Le Leurre). The artwork’s reflection of its environment, merging the natural and the artificial, foreshadows the constructed natural elements I will soon find within the mall. Le Leurre’s smoothness is too tempting to resist so I graze my hand over the slippery metal surface and feel its coldness seep into my fingertips. Since this is an artwork it is probably not meant to be touched, but its placement close to the walkway and its hardy materials invite my tactile exploration nonetheless.

I pass through the main doors of the mall and pause to appreciate the texture of the metal handles. They are wrought into the shape of a tree branch, which perfectly echoes the trees I just left behind. As I step through the door the first thing I notice in the space is a wall of perfumed air. It seems as though the perfume is spread with diffusers since there are no storefronts in this section. These scents are likely an intentional aspect of the design because they are concentrated and blend seamlessly in the wide, brightly lit space, mixing with the cool air that followed me inside. The barrier-like effect of the scent fades as I move further through the short entrance hallway into the central atrium. This central area forms the meeting point of corridors that lead in different directions of the building like the spokes of a wheel. At its center is a huge pink sculpture (Montreal-based artist Chun Hua Catherine Dong’s The Wishing Bear, 2024). The sculpture’s smooth, shiny texture faintly mirrors the lights overhead as children laugh and play beneath it.  

I look up to the top of the mall expecting to see a covered ceiling. Instead, I find that there's no obstruction of the sky. The whole roof is made of paneled glass and I can see the blueness of the sky layered with my reflection. I breathe deeply and notice that the loftiness of the space imparts a feeling of freshness as the visible panels of the sky seem to suggest that I can breathe the same crisp air as outside.

I wander through the corridors of the Royalmount and I am surprised to see a similar landscape to the one outdoors. However, here the landscape is carefully maintained and tamed. Earthen beds with plants growing from them are centered in the halls. These are topped with artificial trees, their rough, textured trunks tower above me and spread their plastic leaves to the sky.  A smooth stone border surrounding the trees acts as a seating area. These oversized planters take the place of the usual benches found in a mall. I lower myself onto one breathing in the faint woodsy aroma of the living plants and moss that are growing at the foot of the artificial tree. This concrete seat is cool to the touch but it is missing the cold bite of the one I recently encountered outdoors. I take a moment to lean back and I observe the sky again through the roof of glass, which is partially hidden by the spreading leaves of the artificial maple tree. 

Leaving my seat behind, I circulate through the mall, observing the storefronts set along the wide halls. I am surprised that the abundance of glass found elsewhere in the design of the mall, from the banister on the second floor to the huge windows set into the sides of the building is missing from many of the store exteriors.  Most of the storefronts are overtaken by walls made from textured materials including granite, stucco, or ceramic.  The inclusion of these elements echoes the natural rock and molded concrete found in the garden. I notice these textures spanning the walls outside the stores, in expansive arches, and in the background of many of the stores brand names. These walls are painted a mundane beige color yet I can see the details of the rock-like texture in each and brush my hand over the surface to confirm the roughness of the bumps. The muted colors of these walls unify the storefronts and lend the shops the aesthetic of an adobe house, more at home in a sunny locale than a mall.

The blending of indoor and outdoor features in the Royalmount Mall comes to a head as I reach the upper level. My steps lead me through a busy food court and onto an outdoor terrace where an especially unusual sensory encounter awaits. This open-air space is punctuated by beds of plants next to a concrete boardwalk that wraps around one side of the urban park. I walk around the boardwalk, which guides me to the most unexpected sensory interaction I encounter at the Royalmount. It is the installation Dent-de-lion (2024) by Montreal’s Collectif Escargo— a metal slide that cascades from the upper level of the mall to reach the garden below. The artwork’s spiral shape is polished to a muted chrome and crowned by a huge yellow flower. After waiting my turn, I grasp the side of the opening and get ready to woosh down the spiral. The metal is cool under my fingers and with a slight whisper of my clothing against it, I slide down. My kinesthetic and tactile senses are stimulated as I am gently rocked by each curve of the slide. The ride ends with a lurch as I reach the bottom. The novelty and participatory dimension of the slide calls to mind another slide by German artist Carsten Höller entitled Test Site (2006) a proprioceptive artwork that was installed in Tate Modern and, like many of the artist's other works, is meant to infuse the gallery space with the fun atmosphere of a theme park (Spence, 2022). A similarity between this artwork and the ludic slide at the Royalmount can easily be drawn here, as the mall’s version speaks to the inner child of the shopper. This correlation is confirmed by the sound of both children and adults laughing as they slide down it or run up the steep steps next to it to ride down again.

Having wandered through the whole mall I can appreciate the unified aesthetic of the space and its juxtaposition between nature and luxury. I begin to question why the inclusion of natural elements was made at all. Arguably it is in the contrast between the indoor and outdoor spaces as one enters the mall that the crux of the Royalmount's appeal lies. The interior of the mall operates beyond a simple arrangement of shops or the crowded space of the department store-style shopping experience found in Montreal's Eaton Center. Here the space is wider like an arcade shopping center. This particular arcade is open to the air and sky but is also covered in a comfortable glass case that protects shoppers from the weather outside. The design of a space inside and out ultimately brings a sophisticated edge to nature, offering a unique shopping experience that invites a leisurely atmosphere and the feeling that I am walking through an open space regardless of whether I am indoors or out. 

Designing a Personal Sensory Experience at the Royalmount Mall

The carefully manicured interior of the Royalmount combines pockets of different sensory experiences. These aspects range from sound design elements to controlled scents and inviting seating arrangements. What stands out about the Royalmount is that its design elements regulate the senses to hone an experience that enhances the defining feature of a trip to this mall— the feeling of a personal shopping experience. This is undoubtedly the root of the mall's novelty. The appeal that this exclusive experience can have for the visitor is unsurprising since, as Joseph B. Pine II and James H. Gilmore (2011) have argued, in today’s “experience economy,” the appeal of shopping is based on the marketing of experiences rather than services. Generally speaking, this economy is marked by novelties like the participatory shopping experiences offered to the consumer in a Build-A-Bear shop or the experience-led design of stores (such as the Apple Store’s hotel-inspired design). At the Royalmount, the novel experiences available arguably focus on the individual consumer and their comfort. This personal touch underscores the overall design of the space and how it guides the visitor to interact with it through their senses.

A central design element that enhances the individualized shopping experience is the contrast between sounds: those meant to add to the shopping experience— namely music— which stands in opposition to an absence of collective sound. When I visit the mall, it is a busy Friday night and I expect to hear the chatter of shoppers as they pass by me. Upstairs close to the food court, I anticipate the bustling sound of diners spilling into the main shopping area of the mall because that is the ambience of the classic mall design. However, in the Royalmount Mall, I encounter a lack of ambient sound in these spaces. Instead, I find that the sounds I do hear seem to be limited to an intentionally selected and presented soundtrack. The music is inviting, encouraging me to pass close by the shop entrances. The soundtrack follows me throughout the space when I walk through the hallways on the main ground level or make my way up the escalator onto the second floor. When I listen closer, I notice only a slight murmur of conversation from my fellow shoppers. The effect is strangely isolating as I encounter the same muting of communal sound in every part of the building.

At the food court, the aural sense becomes an especially personalized experience. In this space, sounds combine with aromas emanating from the individual restaurants. Entering the dimly lit dining area, the sound of conversation is a quiet bubbling.  I can only hear snippets of conversations in certain sections that are close to the restaurants. These conversations fade as soon as I pass by the tables. Likewise, the smell of food in the general space is not as noticeable. The typical food court smells which lean towards the scents of stale grease and cleaning products are missing from this dining hall. Instead, I can only detect the faintest of scents including coffee, perfume, and fresh paint. Passing closer to the restaurants, the scents of food - fish, grilled vegetables, and curries -  reach only a few inches away from whatever food stand I walk by. The sounds and smells are reminiscent of an upscale dine-in restaurant or lounge since they are confined to the kitchens and individual tables that dot the space.

Another notable sensory experience in the food court is the inclusion of the aforementioned outdoor terrace. The food court’s sensory elements are muted even more here as I make my way outside into the open-air space filled with wicker chairs and bistro tables. The faint scents of the cafeteria I found indoors have been replaced with fresh air. The sounds of music however are amplified even more powerfully than when I passed by the food court and the shops. Seeking a quiet moment to myself I look for refuge from the music with no success. I navigate the concrete boardwalk to each end of the terrace and I notice that even where there are no tables the music follows me with no visible source. I am curious to find where the music is coming from and I finally find the speakers hidden every few feet among the bushy plants framing the walkway. This arrangement makes me realize that even though I can't hear the conversations of my fellow shoppers, I am never without sound in the Royalmount Mall. Instead, the sounds I do hear are a carefully curated auditory experience that complements the elevated atmosphere of the mall.

The interactions between consumers and sales associates at the Royalmount are also not the typical experience. Rather, this exchange feels more personal, sophisticated, and dedicated to the pleasure of finding a product to purchase. What primarily contributes to the feeling of the individual shopping experience is the seating arrangements found in almost all of the shops. My first impression is that these are meant to make the visitors feel more like guests than customers. Each seat is made to be inviting and facilitate an interaction between the sales associate and shopper. The shapes and fabrics are exceptionally unique ranging from fat pillow-like Sherpa-covered couches to artistic mouth-shaped plush velvet chairs. These seats allow me to take a moment, sit down, and enjoy a tactile experience while imparting an air of hospitality to each store.  The effect is heightened in some of the seating arrangements due to the presence of desks nearby where the attendants sit ready to discuss a purchase.

As I prepare to leave the Royalmount, I reflect on how nature and the constructed shopping experience come together to form a luxurious and relaxed ambiance.  This mall offers a novel experience, that encourages the shopper to spend extra time inside and enjoy some “me time.” The senses permeating the space are stimulated by both nature and the mall’s design. Aside from the visual design elements of the mall, the senses of hearing, smell, kinesthesia, and touch are particularly strong and can be found both outdoors and inside. These senses come together with the visual aspects of the Royalmount to produce a pleasurable space that is both unique and exciting and is sure to attract the most selective of shoppers.

Bibliography

“Le Leurre.” Royalmount, 23 Nov. 2024, https://www.royalmount.com/en/artists/cooke-sasseville/le-leurre.

Pine II, Joseph B. and James H. Gilmore.  The Experience Economy Rev. ed. Harvard Business Publishing, 2011.

Spence, Charles. “Proprioceptive Art: How Should it be Defined, and Why Has it Become so Popular?” I-Perception, vol. 13, no. 5, 2022, pp. 1-22.